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The Customer Is Your Marketing Department

Sales Promotions, Sales Promotions & More

Shopping crawls, cash mobs part of mounting evidence that shoppers, not hired promoters, are now at the retail marketing helm.
Remember the days when larger retailers had marketing departments, and those departments developed the marketing strategies for the businesses? Companies tried to decide their own destiny. Not so anymore. Today, the rules have changed and the[...] Tactics Subscribers Read More...

Back To Style

Catwalk Shows, Style Lounge

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.
Sure, the first day of school signals the start of another year of discovery for young minds. It also spells F-A-S-H-I-O-N for many of them, so Swansea Mall gave them what they wanted. On August 18, the U.S. mall held an afternoon Back-to-Sch[...] Tactics Subscribers Read More...

The Odd Couple No More

Community Room, Sustainability

K11 Eco Home is among the projects that developers are using to explore the integration of architecture and nature.
If you’re a retail real estate building professional looking for a roommate, a naturist might not be your first choice. But New World Developments (NWD) will do its best to change your mind with its K11 Mall concept, which it created as an eng[...] Tactics Subscribers Read More...

Sit Back and Relax

Community Room, Sustainability

An eco-friendly playground is at the core of Malibu Country Mart’s Green Initiative Program as it works towards LEED certification.
You won’t find too many stressed-out moms and dads on Malibu Country Mart’s playground. Parents there are pretty laid back and let their kids roll around in the grass and touch whatever equipment they want, and possibly even eat the grass. T[...] Tactics Subscribers Read More...

In the Land of the Rising Sun

Community Room, Sustainability

Starting in Osaka and heading for Tokyo, ICSC study tour found Japan’s malls aggressively ramping up eco-initiatives.
Last December’s ICSC study tour of Japan’s leading malls covered a lot of ground. On the outlets front, the group visited MOP Iruma and MOP Jazz Dream Nagashima, two of 10 centers in Mistui Outlet Park’s (MOP) extensive Japanese outlet net[...] Tactics Subscribers Read More...

On Its Way

Community Room, Sustainability

Australian center sets aggressive recycling targets for its 350 retailers and 12.4 million annual visitors.
By this time next year, Knox Shopping Centre (Knox) should be close to reaching its goal of a 50-percent recycling rate. It’s an ambitious one given that just this past March, that rate was 16 percent. But Knox, Australia’s third largest cen[...] Tactics Subscribers Read More...

DDR Gets Off the Grid

Community Room, Sustainability

DDR pulls the plug on electrical directories at The Shops at Midtown Miami, and opts for solar-powered ones instead.
The mall concept might have been created to suit the needs of car-dependent suburban dwellers, but if you’re in Midtown Miami, Florida, you’ll be chasing shoppers on foot. As the regional GM for DDR, Lenor Ryan knows that pattern well and th[...] Tactics Subscribers Read More...

Great Reads, Good Deeds

Charity Partnerships, Community Room

Better World Books manages more than 350 drop boxes in shopping centers across America, thanks to partnerships with commercial landlords.
If you can spare a couple of stalls in your mall’s parking lot, then you can generate incremental income and do good for the community, too. It’s the business model that Better World Books (BWB) proposes. The social enterprise, which coll[...] Tactics Subscribers Read More...

Charity Begins Online

Charity Partnerships, Community Room

Social enterprise takes advantage of Millennials’ conscious consumerism bent and donates a share of profits to charities that customers choose.
Eyal Lichtmann believes in both the power of consumerism and the spirit of benevolence, and he’s found a way to join the two with an online retailing site that targets Millennials, consumers ages 18 to 30. The founder and CEO of CampusAuction [...] Tactics Subscribers Read More...

Bullying among Friends

Social Media Campaigns, Technology Lab

Children and youths accepted Arena Center’s invitation to rally and tackle issues of social media violence at an in-mall event.
Every time Croatian youths switch on their computers and hop online, there’s a very good chance that they’ll encounter violence. The odds are nearly one of five for those between the ages of 11 and 18. The statistic emerged from a study that[...] Tactics Subscribers Read More...
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