The iHoliday Preview

Advertising Creative Design, Design Studio

A night on the town is the excuse for a marketing duo to guide shoppers through Barneys New York’s seasonal collection.

Barneys New York will be among the marketing trendsetters to watch this upcoming holiday season, according to branding agency, FAME. Earlier this year, the fashion label released Revel, Revel, a short film that doubled as a video catalog to prom[...] Tactics Subscribers Read More...

Looks Real, Feels Real

Amenities, Customer Service

The Boulevard opens synthetic ice rink to introduce its culturally diverse clientele to one of Canada’s favorite pastimes.

You can’t fool Canadians when it comes to two of their favorite things: ice-skating and hockey. So The Boulevard didn’t even try. Instead, the Montreal shopping center asked former Montreal Canadiens hockey player Georges Laraque, a few expe[...] Tactics Subscribers Read More...

Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?

Technology Lab, Technology News

Embracing and investing in mobile connectivity is key to retailers catching up to their customers.

The way in which we surf the Internet is changing at the speed of light thanks to the mobile devices that enable us to be always connected. The technological structure is ready, consumers are ready, but marketing strategies still have to be adap[...] Tactics Subscribers Read More...

Go Green! Flashmob

Community Room, Sustainability

Some 580 green-clad school children swarm Central City to promote environmental stewardship through dance.

Students from Chimney Hill Elementary rehearsed for nearly four months to perfect the dance moves that they performed last spring at Canada’s Central City Shopping Centre. The lunchtime “Go Green!” flashmob they presented that day was thei[...] Tactics Subscribers Read More...

Giving It their Best Shot

Entertainment, Special Events

Mikiki center follows up in-center event featuring photographer Ninagawa Mika with a contest that put shoppers behind their smartphone cameras.

Don’t be fooled by the small devices; the shoppers who entered Mikiki’s photography competition last November were keeners. They just didn’t have the traditional set of lenses, tripods and flashes that many hobby photographers schlep aroun[...] Tactics Subscribers Read More...

Cool as Ice

Advertising Creative Design, Design Studio

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

There’s apparently a new consumer archetype walking about the mall floor: the ecosexual male. But unlike his metrosexual predecessor, this one treads on the planet a little more lightly. Yep, same fashion and grooming obsessions, but all guide[...] Tactics Subscribers Read More...

A New Lease on Life

Community Room

Serving prisoners get a second chance and a leg up at Chapelfield Shopping Centre through a private/public partnership with the HMP Norwich correctional facility.

Watching Jonathan helping a shopper buy a gift card at Chapelfield Shopping Centre (Chapelfield), you’d never know that he was a young man inching his way back into normal life. Securing that retail position and the training that went into mea[...] Tactics Subscribers Read More...

Customer Service 3.0

Customer Service, Technology Lab, Technology News

The new generation of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at the forefront of these changes.

Technological advances have totally reconfigured our daily communications. In less than two decades the accelerated digitization of our society has changed both the way in which millions of people interact and search for information, and the spe[...] Tactics Subscribers Read More...

The App Campaign

Apps, Technology Lab

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Come August, the University of Oklahoma (OU) will be swarming with students again. Among those planning to attend the “Welcome Back to OU” event at the school’s Norman campus are members of the University Town Center (UTC) guerrilla market[...] Tactics Subscribers Read More...

Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...