Good Enough to Eat

Charity Partnerships, Community Room

CityMall in Dora, Lebanon sweetened the holiday season for several local charities last year, thanks to an original décor centerpiece: a life-size chocolate nativity scene.

Chantilly Chocolatier with its crew of 37 designers and craftsmen took more than 720 hours to build CityMall's “La Crèche en Chocolat” out of 120,000 individually wrapped chocolates that were later donated to charity. Built on a 750sqft [...] Tactics Subscribers Read More...

Pinterest Makes Its Mark

Social Media Campaigns, Technology Lab

The effectiveness of and consumer interest in visual communication is driving the growth and success of the social network.

Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that the Web’s most popular social n[...] Tactics Subscribers Read More...

Three, Two, One, Launch!

Mall Websites, Technology Lab

If you’re going to invest a big chunk of change on developing a holiday micro-site, you might as well find multiple uses for it.

Canada’s Place d’Orleans made the most of its MyNorthPortal.com site last year, expanding it from a sales support vehicle into a social media portal. “Trying to stay current and in-line with our savvy digital demographic, we decided to [...] Tactics Subscribers Read More...

Once Upon a Mall

Mall Websites, Technology Lab

This Christmas 2011 marketing story begins in shoppers’ closets, with an all-star cast of ugly sweaters.

Shoppers eagerly signed up on Inland Western’s HolidayFunForAll.com micro-site. After answering a few basic questions, they uploaded a photo of their worst sweater for a chance to win a $100 mall gift card. This little “knitmare” story, as[...] Tactics Subscribers Read More...

No Two Snowflakes Are Alike

Décor Themes, Design Studio

Parker 3D turns a traditional holiday design into a high-tech and interactive attraction for the Sony headquarters

If you’re struggling to come up with an innovative twist on traditional seasonal themes, think digital. Last year, tech firm Parker 3D turned a snowflake design into a showstopper in the Sony headquarters public atrium by creating it out of fl[...] Tactics Subscribers Read More...

Merry Norte

Facebook, Social Media Campaigns

NorteShopping updates its holiday set with high-tech face tracking system, augmented reality and social media uploads.

Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose [...] Tactics Subscribers Read More...

Joy to the App World

Apps, Technology Lab

Just as shoppers were getting used to malls sizing down their online experiences to fit mobile devices, Brazil’s Rio Design Barra decided to go big.

Last fall, Rio Design Barra turned its digital touch-screen totems into giant iPads and iPhones to promote its new mobile app, which Bitix created. Supported by colorful campaign signage, the boards not only educated shoppers on the free app�[...] Tactics Subscribers Read More...

Holiday Bytes

Social Media Campaigns, Technology Lab

If gift shopping triggers the most holiday stress, food has to be among the most effective pleasure generators.

Last year, the L.A. Times invited its readers to contribute to one food-related tradition: the cookie bake-off. But instead of merely giving people a few tips on how to host bake-offs at home with friends, the newspaper’s Food Section editors [...] Tactics Subscribers Read More...

Apps Anyone?

Apps, Technology Lab, Technology News

The December holidays are the perfect time to unveil new features for your shopping center’s loyalty-building app.

If you’re going to plan an upgrade of your shopping center app, the holiday is a great time to launch new service-oriented features. Here are a couple of apps that will give you a few ideas on some capabilities to add: RED STAMP Compatib[...] Tactics Subscribers Read More...

Shaking Things Up

Gift Cards, Sales Promotions & More

An aggressive gift card promotion and advertising campaign finally moved shoppers to check out the new Terraza Lomas Verdes center.

Gigante Grupo Inmobiliario built its Gran Terraza Lomas Verdes (Lomas Verdes) lifestyle center in Mexico and opened its doors in 2010, but getting shoppers to come was a challenge given the stiff competition coming from other centers. So with th[...] Tactics Subscribers Read More...