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Safety First

Advertising Creative Design, Design Studio

If you don’t actively promote your company as being safety-focused, shoppers just might assume that it’s not.

“Volvo.” If I mention that word, what ideas and words come into your mind? You probably thought Swedish, car, luxury, comfort and I bet most of you also thought of safety. If I said “Qantas,” you would probably think Australian, jumbo je[...] Tactics Subscribers Read More...

Saving Up for a Festive Season

Gift Cards, Sales Promotions & More

Why wait until Black Friday when you can follow The Potteries’ lead and invite shoppers to spend on gifts well ahead of the holidays?

These days, £5 ($8) won’t get you too far when it comes to shopping for holiday gifts. Still, for customers at The Potteries, this small investment could be the first step in developing a workable budget in anticipation of the festive season.[...] Tactics Subscribers Read More...

A Good Start

Charity Partnerships, Community Room

Setia City Mall hosted a successful first community-outreach holiday event while still under construction.

Setia City Mall (SCM) gave some young visitors in Shah Alam, Malaysia a welcome reprieve from their daily struggles when it hosted a year-end party at the Setia Alam Welcome Center last Christmas for StART, a local charity that provides creative[...] Tactics Subscribers Read More...

Road Stories

Entertainment, Special Events

Metrolink commuters got a big surprise when a mall Santa hopped on board with his troupe to sing and hand out copies of the Elf Times.

Santa is a big star, but he didn't mind riding public transit with his elves on his way to his grotto at Manchester Arndale in the UK last year. On December 16, he ditched Rudolph and the other reindeer, preferring to leave the driving to someon[...] Tactics Subscribers Read More...

Arresting: A Pop-Up Event

Sales Promotions, Sales Promotions & More

Shopping Center marketer sees her marketing budget increased after holiday village event boosts sales by nearly nine percent.

While some marketers are struggling to secure their holiday budgets, the Academy’s Anna Bluman has seen her promotional fund grow. Last year, she asked the landlords of the 65,000sqft Scottish center for £15,000 ($24,225) to help back her “[...] Tactics Subscribers Read More...

One More Chance

Entertainment, Special Events

Varena hosts play card game to give some disappointed gift recipients what they really wanted for Christmas.

Some Christmas presents are bound to fall short of expectations, no matter how hard shoppers try to please their loved ones. For those who ended up with less than fantastic gifts under their tree last year, Austria’s Varena shopping center hel[...] Tactics Subscribers Read More...

Come Sled with Me

Social Media Campaigns, Technology Lab

A $1,000 prize awaited the winner of this holiday contest that garnered plenty of media coverage and some online buzz too.

Santa, a snowmobile, interactivity? Yep, shoppers responded. Over three weekends last December, they headed over to Centerpoint Mall in Toronto, Canada to have their photo taken with Santa on his snowmobile as part of the multimedia brand experi[...] Tactics Subscribers Read More...

Marty & Friends to the Rescue

Décor Themes, Design Studio

Blue puffy coats kept visitors warm as they toured the ICE! attraction at Opryland, and even tried out a frozen slide.

There were a lot of people walking around in big blue winter coats at America’s Gaylord Opryland resort last Christmas. It wasn’t a fashion statement, but rather the preferred attire for those who wanted to fully take in the ICE! winter wond[...] Tactics Subscribers Read More...

Live at Unicentro

Entertainment, Special Events

Some 6,000 children visited the Columbian mall’s manger, one of the highlights of its live nativity scene.

Unicentro Pereira’s nativity scene literally came alive last November, when the Colombian mall turned 600 sq. mtrs. (6,458 square feet) of its center court event site into a mini replica of Bethlehem. Natural vegetation, barns and live farm[...] Tactics Subscribers Read More...

Filling Shoppers’ Dance Cards

Décor Themes, Design Studio

Shoppers step into painting master Renoir’s Parisian setting through K11 Mall’s artsy holiday set, live event series and website.

The works of a 19th Century impressionist artist don’t have too much to do with Santa and Lapland, but they still anchored K11 Mall’s holiday program last year. The Hong Kong center invited shoppers to a European aristocratic celebration dub[...] Tactics Subscribers Read More...

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