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Seeking Strength in Numbers

Technology Lab, Technology News

“Groupon Powered by Westfield” program launched to deliver Australia-wide promotions, as well weekly retailer deals across a network of 24 cities.
A shopping center developer has finally caught the Groupon bug. Westfield has entered into a partnership with the group buying website with plans to offer value deals and savings of up to 70 percent off from retailers in 24 cities across Austral[...] Tactics Subscribers Read More...

On Common Ground

Charity Partnerships, Community Room

Underprivileged kids from Alexandra Township get a free pair of shoes so they can hit the skatepark with their friends.
Taylor Sturgess likes the scene at the Brightwater Commons Boogaloos Skatepark in Randburg, South Africa. He’d like it even better if more kids from Alexandra Township could enjoy it with him, so he made an appeal on behalf of other youths who[...] Tactics Subscribers Read More...

Cracking the Google SEO Code

Mall Websites, Technology Lab

Westfield London jumps to the top of the search engine’s list with enhanced PR activity and a tweak of its website.
Westfield London was ranked sixth in Google under the search term “London Shopping” back in February 2010. By the end of that year, the UK center was topping the list of results for that term, as well as for “shopping centres London” and[...] Tactics Subscribers Read More...

Pop-Ups: The Bright New Permanent Retail Solution?

Pop-Up Stores

Potential incremental income from temporary retailing goes beyond seasonal themed stores.
While driving down El Toro Road in Laguna Hills, California this fall, I glanced to my left and noticed a huge Halloween store banner hanging from a long abandoned Circuit City box store. Like a flash of lightning, I realized that, of course, we[...] Tactics Subscribers Read More...

The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?
As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.
IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.
Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Can You Spot an Android?

Technology Lab, Technology News

Humanlike retail window mannequin can interact with shoppers, display 60 different types of emotions.
Science fiction writers will need to get busy if they are to surprise their readers because the boundaries of reality are being pushed further and further every day. Not so sure? Have a look at this video of Tokyo department store Takashimaya’[...] Tactics Subscribers Read More...
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