Walk In, Roll Out

Skatecycle Action makes first foray into direct-to-customer retailing with Aventura Mall booth.

Skateboarders and trial riders are often thought of as seekers of dusty, back alley shop retail experiences. Alon Karpman of Brooklyn Workshop (BW) knows better. The attorney-turned-entrepreneur launched his Freerider Skatecycle (a self-propelle[...] Tactics Subscribers Read More...

Step Right In

Pop-Up Stores, Sales Promotions & More

BMW Mini China’s latest PR stunt is a small-scale mobile boutique that fits in a stretched version of one of its trendy cars.

There’s no such thing as too small when it comes to temporary retail space. Vacant certainly proved that when it teamed up with BMW Mini China to promote the world’s longest Mini Cooper last year. The California-based company, which speci[...] Tactics Subscribers Read More...

GSUSA Rings In Year of the Girl at MOA

Pop-Up Stores, Sales Promotions, Shopping Center Business

Girl Scout Shop pops up at the Mall of America and yes, it sells a whole lot more than those tempting cookies.

The Girl Scouts of Minnesota and Wisconsin River Valleys won’t need to hit the streets quite as hard as usual to sell their famous cookies and other branded products this year. For five weeks, they’ll have their own store at the Mall of Amer[...] Tactics Subscribers Read More...

Mega Store Goes Micro

Pop-Up Stores, Technology Lab

Retail giant Walmart tests two micro-stores in California to serve as pop-up showrooms where consumers can view, touch and feel products sold on Walmart.com

Walmart might be a retail giant known for its expansive stores, but last holiday season its marketing mind proved to be more nimble than one might have expected. For the entire month of December, Walmart operated two micro-stores in California: [...] Tactics Subscribers Read More...

Gather Around

Pop-Up Stores, Shopping Center Business

Barbie and Ken star in stop-motion video to promote Jakarta students’ cross-category pop-up market.

March 9 through 11, the exhibition hall in Jakarta’s Grand Indonesia Shopping Town will take on airs of the famed Carnaby Street in London when the center hosts its first annual Pop Up Market. Students from the city’s S1 Prasetiya Mulya B[...] Tactics Subscribers Read More...

Pearlridge Powers Up

Amenities, Customer Service

Hawaii shopping center launches sponsor-backed electric vehicle charging program.

There are usually two states of mind that drivers display when they pull up to a pump: dismay or resignation. Pearlridge Center did away with both recently, provoking excitement instead when it unveiled two electric vehicle (EV) charging station[...] Tactics Subscribers Read More...

Backing the Recovery

Sales Promotions, Sales Promotions & More

Watters Creek at Montgomery Farm shows its allegiance to the stars and stripes with “Made in America” shopping guide in bid to help boost local economy

The people of Texas are known to be state proud, but this past Presidents Day Watters Creek at Montgomery Farm (Watters Creek) appealed to their country allegiance. The Allen shopping center marked the holiday with the “Made in America” camp[...] Tactics Subscribers Read More...

On the Case

Décor Themes, Design Studio

Elements mall in Hong Kong stages vignettes from the famous Tintin adventures in bid to promote its arts and culture credentials.

The scene opens with young Belgian reporter Tintin resting in India at the domain of his friend and host, the Maharaja of Gaipajama. A Chinese messenger tracks him down to deliver important news but is hit by a dart drenched in Rajaijah, a poiso[...] Tactics Subscribers Read More...

Pop-Up Retailing’s Top 7

Pop-Up Stores, Shopping Center Business

Any leasing manager would consider deals with temporary tenants, if only these could enhance their mall’s retail mix and productivity.

The trick to productive temporary retailing is to distinguish the space fillers from the retail gems, and Christina Norsig has some ideas on how to zero-in on the real opportunities. In her book, Pop-Up Retail – How You Can Master This Global [...] Tactics Subscribers Read More...

The Flash Campaign

Charity Partnerships, Community Room

Online shopping club and Heart & Stroke Foundation of Canada jointly run online pop-up store during Heart Month.

There’s something about flash sales that gets consumers excited. Clothing, shoes, getaway deals—whatever. Online retailers are posting their limited-time offers on small inventories and shoppers are snatching them up. Now flash site HomeSav.[...] Tactics Subscribers Read More...