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A Slice of Art

Sales Promotions, Sales Promotions & More

K11 Art Mall invited Maurice Bennett, who uses bread to create mosaics, to create a record-breaking Mona Lisa with 11 local art students.
Artists find inspiration in the most unusual places. Maurice Bennett found his muse in the bakery of the Island Bay New World Supermarket he used to own in New Zealand. He couldn’t stand dumping unsold bread and decided to turn the waste into [...] Tactics Subscribers Read More...

Hopping On Board

Community Room, Sustainability

Milton Mall combined Easter with Earth Day initiatives, with the help of a local school.
The convergence of Easter and Earth Day this year was one happenstance that played perfectly into Milton Mall’s plans to drive an important aspect of its CSR mandate. Partnering with the Escarpment View Public School and its resident Easter Bu[...] Tactics Subscribers Read More...

Ready for Prime Time

Advertising Creative Design, Design Studio, Sales Promotions & More

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.
It isn’t every day that you hear a marketer boasting the merits of TV advertising. Blogs, mobile apps, QR codes, digital radio—yes. That flat screen for which forecasters haven been writing eulogies? Not so much. And yet television has turne[...] Tactics Subscribers Read More...
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