Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

With expanded recycling facilities, visitors to Mirrabooka Square have no excuse for not dropping off their waste.

Shoppers earn some valuable points redeemable for merchandise every time they complete an earth-friendly task.

Green mascot that schoolchildren designed will walk the mall halls to lead shoppers down the sustainability path.

If you drive an environmentally friendly car (think electric or hybrid), then you get to roll into prime parking spots at 313@somerset.

If you want to find space in Hong Kong to build something, anything, look up and in non-traditional places.

Gilded monograms and gold embroidery as GWPs entice shoppers to purchase leather goods and apparel at Vremena Goda.

Nordstrom breaks out of its holiday mould and tries to promote gift cards as the ideal presents for other important occasions.

Introducing its Paper Pat personification is Sevenoaks’ way of dealing with its “social impairment” and get back on shoppers’ radar.

Reality TV series The Amazing Race has inspired a lot of copycat programs, but Billings Bridge delivered its own original competition on the Web.