Digital Radio Days

Sales Promotions, Sales Promotions & More

Westfield key partner and prime beneficiary of Australian radio industry campaign that had shoppers flock to ten of its centers to access digital radio demonstration kiosks.

Last November, the Australian radio industry launched an AUD 3 million ($3.23 million) Christmas campaign to promote digital technology, and Westfield was a key partner. The multi-faceted, six-week campaign included a series of radio ads that[...] Tactics Subscribers Read More...

Christmas Cheer

Sales Promotions & More, Seasonal Giveaways

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Canada’s CrossIron Mills doesn’t bother handling Santa photos in-house. Instead, it leaves it up to one of its tenants, Bass Pro Shops Outdoor World, to operate the Santa’s Workshop area, along with games and activities for kids on the wee[...] Tactics Subscribers Read More...

Click Into Action

Technology Lab, Technology News

Adopting a “bricks and clicks” strategy might be the way to save small business retailing.

The author of a government-sponsored report that was recently published in Australia predicted that small retail businesses would cease to exist in five years. No more independent bookshops, news agents, garden centers or travel agents. I can ac[...] Tactics Subscribers Read More...