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Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.

City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.

Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.

CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...

Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.

Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...