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Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.

Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.

Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Eyeballing Market Share

Technology Lab, Technology News

Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.

No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past Ju[...] Tactics Subscribers Read More...