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The 12 Mums of Christmas

Sales Promotions, Sales Promotions & More

Overgate took the risk of setting political correctness aside and placed females (mums, specifically) at the heart of its holiday campaign.
Overgate shopping centre in Dundee, UK, was on a mission to stand out and connect with target consumers on an emotional level during the holidays, a crucial time of year for any retail destination. It did it with "The 12 Mums of Christmas" campa[...] Tactics Subscribers Read More...

Outdoor By Design

Décor Themes, Design Studio

Decor specialist First Christmas by Rosenau gives Victoria Square’s interior halls a festive high-street feel.
Eco-friendly decor brought the outdoors inside Victoria Square. High Street or mall hall? It was tough to tell at times at Victoria Square last Christmas, and that was the main point to the Northern Ireland shopping center’s seasonal decor. [...] Tactics Subscribers Read More...

Studio Connections

Charity Partnerships, Community Room

Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio
The Montreal Children’s Hospital Foundation might soon get some new equipment for its Neonatal Intensive Care Unit, thanks to Canada's Place Alexis Nihon and its community partners. Last year, the Canadian mall raised $31,304 for the hospital [...] Tactics Subscribers Read More...

Naughty or Nice?

Entertainment, Special Events

With its burlesque pop-up grotto, Westfield London gives grown-up shoppers something to look forward to during the holidays.
Toulouse-Lautrec would have felt right at home in Westfield London last holiday season. The French artist, who immortalized the decadent times of the late 19th century in the popular Paris quarter of Montmartre and its famed Moulin Rouge, would [...] Tactics Subscribers Read More...