Epicurian Feria

Food & Beverage, Sales Promotions & More

The Fashion Capital launches Fresh Food Precinct with elaborate campaign and event series that includes socials with some of Australia’s top chefs.

Convening the entire community to a feast is one way to move up the social ladder. It’s also a massive undertaking, but one that Chadstone —The Fashion Capital (Chadstone) was eager to face in a bid to raise its food category market share up[...] Tactics Subscribers Read More...

Talking Up Hillside

Advertising Creative Design, Design Studio

Hillside Centre displayed its gift of gab with its “Talk about Shopping” advertising campaign, which t developed to refresh its brand and reconnect with customers.

Uniqueness and playfulness were central qualities that Canada's Hillside Centre strove to display through campaign creative that it developed with the design team at Suburbia Advertising. To emphasize the fact that Hillside Centre had the mer[...] Tactics Subscribers Read More...

On the Beat

Sales Promotions, Sales Promotions & More

Wisma Atria got two Dancing Traffic Cops to redirect traffic back to its property while entertaining shoppers with their break-dance moves.

Wisma Atria’s fun “Dancing Traffic Cops” wasn’t quite a flash mob, but the PR campaign did capture the attention of Singapore shoppers and the local media. With the adjacent mass rapid transit entrance due to be relocated 80 metres aw[...] Tactics Subscribers Read More...

Lunch on the Fly

Food & Beverage, Food Court Promotions

The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.

Office workers call it a lunch break, but The Gateway hopes to pack much more into that daily hour when employees step away from their desks. The Salt Lake City, USA center partnered with The Enterprise and radio station FM100.3 to create a new [...] Tactics Subscribers Read More...