It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.

The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

P-E-A-C-E, Peace!

Technology Lab

Gap develops a holiday mini-site to promote its cause—and its brand.

There was Mac vs PC; now the greeting card vs. e-greeting battle is brewing. Gap is clearly on the e-greeting side. It has developed a holiday mini-site to promote its cause—and its brand. CheerFactory.com has one purpose: encouraging consu[...] Tactics Subscribers Read More...

Right this Way, Boys

Customer Service, Food & Beverage, Sales Promotions & More

Brighton Collectibles of Cherry Creek Shopping Center schedules a Men’s Night to assist with holiday shopping.

Brighton Collectibles has men’s backs this holiday shopping season. The store at Cherry Creek Shopping Center in Colorado, USA scheduled a Men’s Night for December 16 from five until nine. The concept: the boys drop by for pizza and refre[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...

Chief_TwELF on the Case

Mall Websites, Social Media Campaigns

Simon takes to Twitter, represented by the TwELF in Chief, and launches a Christmas Countdown micro-site.

Simon’s Web-savvy elves are busy keeping shoppers’ abreast of the special events, promotions and text-to-win contests taking place this holiday season at malls across America. The TwELF in Chief has already sent out more than 200 tweets on T[...] Tactics Subscribers Read More...

Holiday Wordsmiths

Mall Websites, Sales Promotions & More, Seasonal Giveaways

Capilano Mall’s mystery word contest has shoppers explore its website, then draws them in to its physical location.

The Internet vs. brick-and-mortar debate is losing some of its relevance now that retailers and malls have fully embraced the idea of communicating and trading with consumers online. Capilano Mall keeps one marketing arm in each environment with[...] Tactics Subscribers Read More...

Mall Cover-ups

Customer Service

Umbrella wrapping machines not only prevent slips, but can also promote your brand.

Just when we thought we’d covered all the logo-bearing promotional items known to malls, Strongman Products came up with another one. It’s an umbrella wrapping machine that the UK company says will help prevent spills and falls caused by dri[...] Tactics Subscribers Read More...

Step into the Wilderness

Décor Themes, Sustainability

Vaughan Mills seats Santa at an ice-fishing cabin.

An ice-fishing cabin is a non-traditional setting for Santa, but it’s an element of marketing differentiation for Vaughan Mills this holiday season. On November 14, the center re-opened its wilderness cabin in front of Bass Pro and that’s wh[...] Tactics Subscribers Read More...