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Re-branding: Ignore Loyal Customers at Your Peril

Advertising Creative Design, Design Studio

Skärholmen used e-mail communication and focus groups to ensure that getting ready to welcome new shoppers wouldn’t mean risking losing old ones.

Our first column focused on positioning the neighborhood center as a fun and indulgent destination offering shoppers an opportunity to indulge desires, hopes, dreams and aspirations. Borne of the need to rid neighborhood centers of their practic[...] Tactics Subscribers Read More...

Weather Permitting

Gifts with Purchase, Sales Promotions & More

Cedar Hill rewards customers with gift cards on the wet days.

When it rains in Cedar Hill, Texas, shoppers take heed and take cover at Uptown Village. This month, the center launched a new gift-with-purchase program that rewards customers every time it rains. On those wet days, shoppers who present rece[...] Tactics Subscribers Read More...