Green Tours

The Shops at Northfield Stapleton isn’t shy about sharing its sustainability accomplishments with shoppers.

Visitors who go on self-guided walking tours at The Shops at Northfield Stapleton in Denver, Colorado will be looking out for more than spring fashions and store sales. They’ll be witnessing the center’s progress in the area of sustainabilit[...] Tactics Subscribers Read More...

Bloggers on Board

Community Room, Special Events

Moms have embraced the internet as the ideal tool for research, shopping, and connecting with other moms, and Simon Property Group capitalizes on that.

Motherhood and the Web seem to have been made for each other. Whether they stay at home to raise their kids or juggle a household and a career, moms have embraced the Internet as the ideal tool to conduct research, shop, express themselves and c[...] Tactics Subscribers Read More...

La Isla Bonita

Community Room, Customer Service

Centros Isla learned that gift cards are frowned on in some cultures, and rebranded them to better appeal to its market.

Cohn Marketing got the thumbs up for the work it did on a rebranding initiative for Developers Diversified Realty’s Centros ISLA in Puerto Rico. The agency recently picked up a brand development award at the 2009 rebranding 100 Global Awards ([...] Tactics Subscribers Read More...

Banking on Marketing

Sales Promotions & More, Shopping Center Business

Sunrise Marketplace sees marketing as essential to property-owner and retailer success.

Sunrise Marketplace has eight months left to convince its stakeholders to vote to renew their Business Improvement District (BID). Formed in 2000, the BID oversees marketing, economic development, maintenance and public safety programs on beh[...] Tactics Subscribers Read More...

Cruising Around the Neighborhood

Advertising Creative Design, Sales Promotions

The Centre, Feltham took its campaign on the road and raised traffic by 11 percent.

The Centre, Feltham in West London, UK raised the mobile marketing bar this past Easter when it devised a campaign to promote its F Mag lifestyle magazine and lure shoppers away from the competition with spring fashion updates, food ideas and di[...] Tactics Subscribers Read More...

On the Campaign Trail

Entertainment, Sales Promotions, Style Lounge

Simon Property Group rolls out its own national fashion event, called Simon Fashion Now.

The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now. This celebration of style treats shoppers to runway fashion shows and updates them on the latest trends in cosmetics an[...] Tactics Subscribers Read More...

Ray of Light

Property Management, Sustainability

The Shops at Mission Viejo embraces solar power.

Simon Property Group (Simon) reached a green milestone this past January when it completed the largest solar power installation ever to be done by an American shopping center owner. The energy upgrade comprises a 173kW rooftop facility at The Sh[...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.

The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...

Tightening the Taps

Property Management, Sustainability

Regency Centers looks to save $125,000 with a sustainability pilot project.

Regency Centers could save as much as 42 million gallons of water annually if its sustainability project goes according to plan. The American developer, owner and operator of grocery-anchored and community shopping centers hopes to reduce its[...] Tactics Subscribers Read More...