Woodgrove Centre’s Green Campaign

Sustainability

Woodgrove Centre wants its bags back. As an environmental initiative, shoppers can redeem 30 plastic bags from its retailers in return for an eco-friendly Woodgrove bag, plus some special offers from merchants.

Earth Day was the inspiration for the advertising campaign that Canada’s Woodgrove Centre used last April to celebrate life on Vancouver Island. With some guidance from mall marketing director Nola Dunn, Suburbia Advertising developed a campai[...] Tactics Subscribers Read More...

Relevant Advertising

Advertising Creative Design

Fashion retailer Henri Vézina targets businessmen with a clever advertisement.

Even the most stereotypically rigid bean counters might smile at this advertisement that fashion retailer Henri Vézina used to reach its primary target this past holiday season: business men. Created by the Bos advertising agency in Montreal[...] Tactics Subscribers Read More...