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Marketing Complexion

Community Room, Entertainment, Special Events

Shopping centers open their eyes and minds to the new demographic reality.

Shopping is one of society's common denominators. People from all walks of life do it for self-indulgence. But ask consumers about their individual experience in your average mall, their sense of belonging there, and you might be surprised at ho[...] Tactics Subscribers Read More...

Working It Together

Leasing, Shopping Center Business, Technology Lab

Marketing and Leasing join forces to boost productivity.

Anyone who still believes that marketing and leasing can operate completely independently from each other will soon hit some major career roadblocks in the shopping center industry. With every square inch on a center's property up for rent to re[...] Tactics Subscribers Read More...

Vietnam’s Changing Retail Scene

Development News, Retailer Roundup, Shopping Center Business

From shophouses to shopping malls: a look at Vietnam’s changing retail scene.

While Asia's emerging mega-markets of China and India have been a focus of attention of global retailers for a number of years, Vietnam's rapid economic development, strong demographics and recent World Trade Organization (WTO) accession are now[...] Tactics Subscribers Read More...

The Art of Style

Community Room, Sales Promotions & More

Promenade Shopping Centre gets a second chance at winning over customers.

It's not a good sign when your primary trade area contains one of the most affluent segments in your country, and yet your sales and market share keep shrinking. It was a rude awakening for Canada's Promenade Shopping Centre (Promenade), a 22-ye[...] Tactics Subscribers Read More...