Weather Eye

Loyalty Programs, Sales Promotions & More

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

No one dares to pronounce the "R" word too loudly, but markets around the globe are feeling the ripple effects of the correction, the downturn or whichever euphemism you wish to use to describe a battered economy. The causes are well known. R[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

Fashion in the Boardroom

Gift Cards, Sales Promotions & More

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

When the concept of casual chic entered corporate boardrooms in the early 1990s, inspired by Silicon Valley's young entrepreneurs, it created a small social revolution, opposing suit-clad traditionalists to khaki-loving liberals. It also produce[...] Tactics Subscribers Read More...

Old Rides for New Homes

Community Room, Fundraisers

Bridgewater Commons helps raise finds with the vehicle donation program, Cars for Homes.

The words, "Shop. Give. Build" hanging high above the center court at Bridgewater Commons in New Jersey, USA, are serving to inspire shoppers to help low-income families in their community to realize their dream of owning a home. Last month, [...] Tactics Subscribers Read More...