The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.

Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...

An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...