The Technical Challenge

Customer Service, Services, Technology Lab

Consumers are all over new technologies but malls have been slow to respond. Now shopping centers are getting in the game with wireless promotions and searchable websites.

New technologies are everywhere, whether you realize it or not. In many cases, cutting edge technology is built right into the very bones of the mall. When Forest City Enterprises decided to host the MAXI winning program, Symphony in Lights at i[...] Tactics Subscribers Read More...

Red Carpet Fun

Entertainment, Grand Openings, Movie Theatre Premieres and Partnerships

Look-a-like movie stars take to the Red Carpet for a stunning celebration of the newest lifestyle expansion found at Galleria at Tyler.

Galleria at Tyler turned Hollywood to launch opening of its much anticipated lifestyle expansion - the North Village. On Wednesday, December 12th Galleria at Tyler treated guests to a night on the red carpet with a movie premiere at 8:00pm in th[...] Tactics Subscribers Read More...

Going to the Extreme

Entertainment, Grand Openings

Ocean Terminal in Scotland caters to youth, opening the first indoor skatepark of its kind.

The first indoor urban skatepark to be located in a Scottish shopping centre has opened in Ocean Terminal, this January. Called Transgression Park, the space (which is run by the Scottish extreme sports company, EHX) is bringing the shopping [...] Tactics Subscribers Read More...

A Fashion Parade’s Strong March

Sales Promotions, Sales Promotions & More

Western Australia welcomes a week of fashionable activities that capture shopper’s interest and exceeds the expectations of the organizers.

The marketing teams at Western Australian shopping centers Karrinyup and Garden City successfully turned one fashion parade into a week of in-center activities that produced excellent results surpassing all expectations. Both centers' integra[...] Tactics Subscribers Read More...