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Surviving Disaster

Charity Partnerships, Community Room, Fundraisers

Disasters are inevitable. Recovery comes in many ways and malls are uniquely positioned to be conduits for care, concern and financial assistance.

Disasters happen. It's a sad part of life that just can't be avoided. In fact, according to the government run CDC Healthy Aging Program, "By the time American adults have lived through six decades or more, they have probably experienced more th[...] Tactics Subscribers Read More...

A Curious Weekend Affair

Sales Promotions, Sales Promotions & More

A visit from Curious George helped to boost Hillsdale Shopping Center’s traffic and sales.

In an effort to both promote center traffic and stimulate memberships for local PBS station, KQED, Hillsdale Shopping Center in San Mateo, California and KQED recently came together to host a weekend series of PBS events in the mall. The events [...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...

The Take 5 Campaign

Sales Promotions, Sales Promotions & More

Proof that direct marketing campaigns do not have to be complex or sophisticated to be successful.

Garden City has long been regarded as one of Western Australia's leading shopping centers. The center is home to over 200 specialty stores and has a reputation as one of the best destinations for fashion shopping in Perth. Having always enjoy[...] Tactics Subscribers Read More...