Mother Nature’s Little Helpers

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...

Back to Basics

Property Management, Sales Promotions, Sales Promotions & More, Shopping Center Business

Even in emerging markets such as Central and Eastern Europe, effective shopping centre marketing still comes down to sound research and market awareness.

By Eileen Connolly It doesn’t matter where your shopping centre is located within Europe—the marketing basics don’t change. An effective marketing campaign is based on good research and knowing your target market. Creative marketing [...] Tactics Subscribers Read More...

Practice Makes Perfect

Community Room, Sustainability

Mastering the art of sustainability presents as many opportunities as challenges for shopping centres.

Story by Myriam Beaugé The last weekend of November marks an important shift in the operation of European shopping centres. It’s when marketers begin to perform some of their best tricks for consumers in anticipation of the most lucrative [...] Tactics Subscribers Read More...

Working the Angles

Mall Websites, Technology Lab

Freeport develops a German language version of its website to encourage visits from the Austrian residents.

www.Freeport.cz/de Freeport’s Chvalovice-Hate designer outlet centre may be in the Czech Republic, but its proximity to Austria makes it a viable destination for shoppers on both sides of the border. To encourage Austrian residents to vi[...] Tactics Subscribers Read More...

A Sensational Summer of Inspirational Fun

Sales Promotions & More, Seasonal Giveaways

A look at integrated marketing events that take school age kids beyond fun and into events and programs that both inspire and educate participants.

Ah, those lazy, hazy, crazy days of summer. When Nat King Cole famously sang of those lazy summer months he sang of beaches and bikinis, pretzels and beer. Essentially, he sang of a slower time when life just seems a little bit easier to manage.[...] Tactics Subscribers Read More...

Online for the Holidays

Mall Websites, Technology Lab, Technology News

Shopping centers harness the power of the Web to make Christmas campaigns more dynamic and enhance sales productivity.

Christmas is a highly sensory experience for consumers. The smell of freshly baked gingerbread, the sounds of strolling carolers, the brightly decked halls—these all play an important role in getting consumers in the mood to trim the tree, spe[...] Tactics Subscribers Read More...

Meeting with Superheroes

Entertainment, Special Events

The Incredibles descend on California’s Hillsdale Shopping Center for a Superhero event.

Bob Parr and his wife, Helen (better known as The Incredibles) used to be among the world's greatest crime fighters, battling evil and fighting crime on a daily basis. Fifteen years later they're living in the suburbs and enjoying normal lives w[...] Tactics Subscribers Read More...

Air Force One

Entertainment, Special Events

Nike steps out to celebrate the history of its popular Air Force sneaker at Mondawmin Mall in Baltimore.

Can you make an event around a pair of sneakers? If you're Baltimore's Mondawmin Mall you definitely can as was recently proved when the mall and its tenant, Downtown Locker Room, set out to celebrate the 25th anniversary of Nike's Air Force 1 b[...] Tactics Subscribers Read More...