Park & Boat

Gunwharf Quays gave shoppers a way around traffic congestion: park and take a boat.

Gunwharf Quays is tackling the problem of city centre congestion in Portsmouth, UK, and doing its bit for the environment too. This past summer, the mixed-use development at Portsmouth Harbour enhanced its Park & Ride scheme to set up a Park & B[...] Tactics Subscribers Read More...

St David’s Gets Green Award

Community Room, Sustainability

St David’s Shopping Centre received Green Apple Award for its efforts to reduce the carbon production.

St David’s Shopping Centre in Cardiff, UK, has picked up an International Green Apple Environment Award for its carbon reduction project, which aims to reduce the total carbon production of the centre by 25 percent in five years. To date, t[...] Tactics Subscribers Read More...

Bin It to Win It!

Community Room, Sustainability

Kingdom Shopping Centre encourages shoppers to use the centre’s new recycling bins by holding a competition.

Kingdom Shopping Centre in Glenrothes, Scotland, recently gave its customers a chance to instantly win a £10 (nearly €15) voucher when they participated in the Bin It to Win It competition. The goal was to encourage shoppers to use the cen[...] Tactics Subscribers Read More...

Cool Cash

Community Room, Sustainability

MetroCentre encourages its staff to join the Car Sharing Scheme by giving away gift vouchers.

Scott Goodacre recently drove off with £250 (€372.50) worth of gift vouchers just for joining MetroCentre’s car sharing scheme. The 18-year old, who works as a sales assistant at the UK centre’s O2 store, won the prize after joining the s[...] Tactics Subscribers Read More...

Green Genie

Community Room, Sustainability

The Green Genie campaigns, which the Fareham Borough Council supports, will encompass several initiatives, including competitions, newsletters, and trophies.

This past summer, Fareham Shopping Centre (Fareham) launched Green Genie, a new year-long eco-friendly campaign to encourage shoppers and tenants to take greater care of the environment. Fareham got its customers involved by running a colouri[...] Tactics Subscribers Read More...

Recycling Drive

Community Room, Sustainability

Coopers Square began this autumn in full force, kicking off Introduction to Recycling, a drive to push shoppers in the UK’s Burton upon Trent and East Staffordshire regions to go green. Working in partnership with East Staffordshire Borough[...] Tactics Subscribers Read More...

Latest Looks Launderette

Community Room, Fundraisers, Style Lounge

Telford Shopping Centre washed off the end-of-summer blues with a half-term showcase that focused on the latest fashion trends.

Telford Shopping Centre (Telford) in Shropshire, UK, promised visitors some good clean fun during this autumn’s half-term holidays. From 23rd to 27th October, the centre presented The Latest Looks Launderette, an event that featured children�[...] Tactics Subscribers Read More...

Tight Quarters

Entertainment, Special Events

Big Brother will be watching every move contestants make, as they try to survive two weeks of living in a shop at The Potteries Shopping Centre.

They won’t need to turn into Tarzan or Jane to win immunity, but the participants in The Potteries’ Living in a Box contest will require creativity and stamina to survive the game. Launched on 23rd October in the UK centre, Living in a Box i[...] Tactics Subscribers Read More...

Green Tactics: Making Tracks

Community Room, Sustainability

MEC puts out report that outlines exactly how it lives up to its environmentally friendly promises to members.

Mountain Equipment Co-Op (MEC), Canada’s largest supplier of outdoor equipment to pursuers of self-propelled wilderness-oriented activities, is walking its talk when it comes to sustainability. The cooperative, which serves more than two milli[...] Tactics Subscribers Read More...

Culture $hock

Sales Promotions, Sales Promotions & More

Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

You know the rhetoric: teenagers are fickle and therefore marketing to them cannot possibly be an exact science. True enough, but it’s a science nonetheless. Teens do change at lightning speed. Their mood, interests, concerns, tastes, aspir[...] Tactics Subscribers Read More...