Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...

The Tactics Décor Guide

Décor Themes, Design Studio

Caroline Gamester of LDJ Design and Display shares her tips on getting the most value from a shopping centre’s décor investment at Christmas time and beyond.

When is the best time to plan a décor? The earlier the better. We are already working on Christmas 2007 with some of our customers! By planning early, we are able to consolidate our purchasing requirements and buy more effectively. We have o[...] Tactics Subscribers Read More...

The ‘S’ Word

Amenities, Customer Service, Services

Service is the new marketing culture in leading shopping centres.

Get used to it: from now on, service is a word you’re going to hear a lot. In a retail marketplace still trying to reconcile multiple goals—profits, corporate citizenship, technological advance, among others—customer service weighs in heav[...] Tactics Subscribers Read More...