Shop for a Job

Community Room, Shopping Center Business

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

It takes a village to raise a child, the old adage goes, and the same holds true for a growing industry. Nestled in Basildon town centre (UK), Eastgate shopping centre took that approach last year when it developed a comprehensive programme to h[...] Tactics Subscribers Read More...

One Sweet Food Court Offer

Food & Beverage, Food Court Promotions

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

A Whimsical Quest

Entertainment

Creative marketers take children on a unique adventure with Seymour the Frog.

Last Christmas, in a town called Scranton (Pennsylvania) on the east coast of the USA, a lovable character called Seymour the Frog went on a whimsical quest in search of Santa to learn just what was the greatest gift of all. His adventures were [...] Tactics Subscribers Read More...

Dial M for Marketing

Community Room, Shopping Center Business

The 2006 BCSC Purple Apple Awards saw half of its entries come from new participants, suggesting that within the industry, awareness has grown and interest in winning has increased.

Competing in the retail real estate arena requires creativity at the very least and, sometimes, marketers come up with the brilliant plan that will elevate their shopping centres from common places of commerce to destinations like no other. T[...] Tactics Subscribers Read More...