Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...

Competitive Lifestyles

Sales Promotions, Sales Promotions & More

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

The opening of a new lifestyle center three miles away from an established regional mall can create some serious competitive problems. Lured by new retailers, fancy architecture and a new convenient concept, consumers might quickly abandon their[...] Tactics Subscribers Read More...

B.A.S.E. Hits Home

Community Room, Mall Clubs

Regent Mall developed a program to reassure shoppers that it was a safe home base, free of bullying.

As the premiere shopping center in the city of Fredericton, New Brunswick, on Canada’s East Coast, Regent Mall Shopping Centre is a meeting place, a social spot for local area youth to gather and shop. When the mall learned that local teens co[...] Tactics Subscribers Read More...

We’re Ready

Sales Promotions, Sales Promotions & More

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

On the evening of October 28th, 2004, a major fire occurred at McArthurGlen Designer Outlet Mansfield (UK), completely destroying eight stores, including anchor Marks & Spencer Outlet, and severely damaging a further four. A total of 25,000 s[...] Tactics Subscribers Read More...