Harvest Time

The entry deadline is fast approaching for the 2006 edition of the BCSC Purple Apples

It takes courage to examine one’s own work with a critical eye and it’s a challenge that shopping centre marketers take on daily. Footfall levels and end-of-trading tallies don’t lie but instead are sure signs of strategic marketing gone r[...] Tactics Subscribers Read More...

Open for Business

Leasing, Property Management, Shopping Center Business

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.

From the time they are conceived and built, retail and shopping parks can legitimately claim to be destination properties. These trading areas cater mainly to shoppers with a purpose, people who seek out a particular retail category or brand. An[...] Tactics Subscribers Read More...

The Fashion Files

Catwalk Shows, Entertainment, Style Lounge

Fashion events should be about more than models sashaying down a runway in the latest styles.

Erdem Moralioglu’s future recently got £100,000 (148,000 euros) brighter. On 21st September, the up-and-coming designer scooped up the 2005 Fashion Fringe award at London Trocadero. Beating out three other aspiring designers, Moralioglu won t[...] Tactics Subscribers Read More...

Breaking Rank

Amenities, Customer Service

The ‘build it and they will come’ approach to shopping centre development doesn’t seem to work anymore; there are simply too many players vying for the same consumer dollars. However, when new development concepts are at the core of community regeneration, they have a much better chance of breaking rank from the mall clones and offering a unique destination to shop, play and live.

The city of Lodz is about to come full circle when Manufaktura shopping centre opens for trading in the heart of Poland. Once called the Promised Land, after the Polish government created a textile-focused industrial core there in the early 19th[...] Tactics Subscribers Read More...