Whether or not you intend for them to, things your shoppers see have a visual impact on them. It’s important to make a good first impression.

Around the world, the elephant is seen as a symbol of strength, well-being, dignity, and good luck. Residents of the Los Angeles area encountered scores of colorful, super-graphic posters and billboards of elephants with the tagline, “Live Large”.

Hazelton Lanes has recently developed a new campaign of informative and entertaining interstitials. They’re a series of 60-second television programs designed to appeal to a primary audience of affluent women aged 35 to 54 years, appearing to be editorial rather than commercial.