Movers & Shakers: An interview with Kate Mason

Shopping Center Business

Tactics Magazine interviewed marketing manager Kate Mason. The Meadowhall marketer says the most effective projects are the most simple ones.

Tactics UK: How did you get started in Marketing? What did you do before? Kate Mason: I’ve spent my whole working career in marketing. I fell into it at the beginning of my career with McDonald’s Restaurants where I stayed for 10 years. I[...] Tactics Subscribers Read More...

Tyson’s New Ad Strategy: Name-Dropping

Design Studio

Tysons Corner Centre focuses its advertising campaign on brands, brands and more brands.

Marketers' challenge when devising Tysons Corner Centre's new strategy was to emphasize the size and variety of the Washington (D.C.) property’s retail offer in a revamped advertising campaign appropriately titled, Where the Stores Are. The[...] Tactics Subscribers Read More...

Swipe A Comfy Ride

Entertainment, Sales Promotions & More

With the first swipe-to-win mall loyalty program to be produced in its area, Coquitlam Centre presented its shoppers with the ‘Swipe a Comfy Ride’ promotion, a year-long event designed to drive traffic to the centre and entice shoppers with the chance to win a 2005 Nissan Murano.

With the first swipe-to-win mall loyalty programme to be produced in its area, Coquitlam Centre in Coquitlam, Canada, is presenting its shoppers with the Swipe a Comfy Ride promotion, a year-long event designed to drive traffic to the centre and[...] Tactics Subscribers Read More...

Shopping Bound

Sales Promotions, Sales Promotions & More

Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.

People who like to travel also like to shop, and you’ll be hard-pressed to find a tourism guide that doesn’t provide shopping centre and retail addresses that visitors can’t afford to miss. In that context, marketers of retail and entertai[...] Tactics Subscribers Read More...