Movers & Shakers: Eileen Connolly

Tactics Magazine interviews Eileen Connolly, director of retail marketing, Donaldsons.

Michelle Daniels (for Tactics UK): How did you become involved in the shopping centre industry? Eileen Connolly: I originally trained as a teacher of physical education and had never wanted to do anything else. At the age of 21, I took a yea[...] Tactics Subscribers Read More...

A Wonderful Trip

Community Room, Entertainment, Special Events

Bonnie Doon Shopping Center’s shoppers had the chance to win a trip with Santa to his old neighborhood—Nunavut.

If you're looking for an exciting Christmas extravaganza, look no further than Bonnie Doon Shopping Centre in Edmonton, Alberta. Last Christmas the centre created a contest designed to increase donations to the Edmonton Christmas Bureau, to targ[...] Tactics Subscribers Read More...

Pump Up the PR Volume

Community Room, Shopping Center Business

Make headline news—without breaking the bank. Done properly, PR can turn a mediocre retail scheme into a success.

by Bryony Parkin Of all the tools available to shopping centre marketers, PR seems to be the most hit and miss. However, done properly, it can turn a mediocre retail scheme into a success. The key is to play to your strengths and remain focus[...] Tactics Subscribers Read More...

Piecing it Together

Shopping Center Business

Strategic planning and research fill the gap that separates thriving shopping centres from merely operational schemes. Done right, they can offer corporate and on-site marketers critical insight into consumers’ minds, and access to their wallets.

Story by Myriam Beaugé John Spilsbury may as well have been a shopping centre professional. The London engraver and mapmaker who produced the first-ever jigsaw puzzle in 1767 using a sheet of hardwood and a fine-bladed marquetry saw, gave Br[...] Tactics Subscribers Read More...