Shoppers respond to the Chance to Win

Sales Promotions & More

Games of chance, along with contests and sweepstakes, are making consumers pay attention. Whatever the prize, shoppers want the chance to win and it doesn’t necessarily have to be a high-end payoff.

Ah, the good life. Sipping champagne by the pool, maybe a butler to refill the bubbly, even a housekeeper to tidy up. It’s an ongoing dream that nearly all consumers share. So offering the chance to make that dream a reality can go a long way[...] Tactics Subscribers Read More...

The Hunt Takes Aim

Customer Service, Design Studio

Richmond Centre’s advertising campaign, “The Hunt”, aims to identify with anyone who’s bagged the ultimate shopping trophy.

At Richmond Centre in Richmond, British Columbia, shopping is all about bagging the perfect trophy thanks to the mall's new advertising adventure. The Hunt campaign aims to identify with anyone who's bagged the ultimate shopping trophy, be it th[...] Tactics Subscribers Read More...

Shopper Rewards

Gifts with Purchase, Loyalty Programs, Sales Promotions & More

Galleria at Tyler knows the value of its marketing tools. Its revamped ‘Shopperewards’ gift-with-purchase and customer loyalty program is designed to increase sales and visit frequency, and it certainly does so.

After revamping its Shopperewards program in 2003, it's very apparent that Galleria at Tyler knows the value of its marketing tools. The new version of this monthly gift with purchase and customer loyalty program is designed to increase store sa[...] Tactics Subscribers Read More...

Your Mall: Secure and Accessible

Property Management, Shopping Center Business, Wayfinding

Very often, wayfinding and security fall under the operational umbrella. If your mall’s signage isn’t helping drive traffic, and your security lacks perception, then it’s likely affecting your marketing initiatives.

Operations at your mall may have its own budget and even its own manager but whether you're a marketing director or a mall manager, operational decisions directly affect the marketing of your mall. Very often, wayfinding and security fall und[...] Tactics Subscribers Read More...

Back to School Grabs

Gifts with Purchase, Sales Promotions, Sales Promotions & More

A column on gifts with purchase.

Back to School, Back to Class, whatever you want to call it, the early fall merchandising season is about much more than promoting school supplies and lunch boxes. Credit it to savvy young shoppers, Back to School now translates into Back to Fas[...] Tactics Subscribers Read More...