About Us Contact Us Back Issues Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

The Global Online News Source for Shopping Centers

Follow us on:

The Great Escape

Advertising Creative Design, Design Studio

Bluewater uses “quiet” advertising to offer its shoppers the gift of travel.

If the world of fashion had to pick a universal symbol, the trusty coat hanger would undoubtedly make the short list, alongside the high heel and the tie. A hanger is practical yet evocative of choice garments worth preserving, and it was the pe[...] Tactics Subscribers Read More...

Playing for Keeps

Customer Service, Services

Alan Jones of Bluewater brings a fresh approach to shopping centre marketing.

From the moment Bluewater opened its doors in Northwest Kent in 1999, it was clear that this wouldn’t be an ordinary mall. And after sitting down with marketing manager Alan Jones this past February, we gained a better understanding of why. [...] Tactics Subscribers Read More...

Promoting Best Practices

Shopping Center Business

The PMA’s Good Practice Guide aims to support industry-wide standards for shopping center marketing.

The annual spend on shopping centre marketing has been estimated at more than £80 million. It is a hefty investment that leaves many landlords and tenants questioning the effectiveness of the expenditures. So they set out to find answers and th[...] Tactics Subscribers Read More...

Money Matters

Marketing Budgets, Shopping Center Business

Getting big results with a meager budget.

You have all been there. That moment when your stomach gets in a knot because you're expected to develop yet another highly effective marketing program on a shoestring budget. And when you look at what the competition is doing, it always seems t[...] Tactics Subscribers Read More...

That’s Entertainment!

Entertainment, Special Events

Clowns and magic shows are no longer enough to impress savvy consumers inundated with increasingly sophisticated retail entertainment choices.

It’s official, mall entertainment is back in fashion, but does it add value to your shopping center? When you look back at how the trends of entertainment have changed over the past 10 years, there was a time when almost every center in the UK[...] Tactics Subscribers Read More...