Kids are an economic force themselves, and they can also influence a hefty amount of their family’s spending, too. However, with mom and dad holding the purse strings, you’ll likely have to market to families as well when marketing to youth.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

To promote new Sunday shopping hours, Taigum Central developed a campaign called ‘Auction Dollars’, which gave retailers an opportunity to maximize sales while creating consumer awareness of the new trading hours.

After the SARS outbreak, Scarborough Town Center created a campaign to thank healthcare workers and stimulate the local economy.