Santa Drives the Arrival of Holiday Shoppertainment

We look at some shopper entertainment programs offered by malls after Santa’s arrival.

When it comes to entertaining the masses, Walt Disney was an innovative master who quickly established himself and his magical, entertaining products as an integral part of Americana. Fifty years after Disney first laid eyes on the site that wou[...] Tactics Subscribers Read More...

Wrapping up Christmas

Community Room, Sales Promotions & More

In an interesting marketing twist, Lambton Mall mailed out 30,000 pieces of wrapping paper to local homes. One side of the paper had holiday-themed visuals, while the other side featured a full-color calendar of mall events.

What if you could get everybody in your trade area to wrap their Christmas presents with your mall's name and logo? That's what marketing director Julianne Jones from Lambton Mall in Sarnia, Ontario wanted to do last year when she direct mailed [...] Tactics Subscribers Read More...

Santa’s Guest of Honor

Entertainment, Special Events

Botany Town Square got to connect with its community during a 4.5 mile Santa parade, which peaked when Santa stopped to pick up a special young friend. Afterwards, Santa turned on the mall’s 27-foot Christmas tree and guests were treated to entertainment for the whole family.

When you're six years old, there's almost nothing more exciting than a Santa Claus parade. But imagine if that parade made its way right to your house where Santa would stop the procession and ring your front bell! Then he’d come joyously into[...] Tactics Subscribers Read More...

Santa’s Commanding Arrival

Entertainment, Sales Promotions & More

Santa’s arrival at The Galleria at South Bay—in a local traffic helicopter—was among the highlights of weeks of festive activities planned.

Holiday promotion often requires an array of creative events spread over multiple weeks to keep customers at the mall when they’re most inclined to shop. And that's exactly how The Galleria at South Bay in Redondo Beach approached this past Ch[...] Tactics Subscribers Read More...