Shopping Centers Downunder

Customer Service, Shopping Center Business

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.

As a journalist reporting on retail, I thought I had mastered the principles of shopping geography. I could glance at a global map and quickly pick out the world’s prime shopping destinations, such as New York City, Paris or Tokyo. Or so I tho[...] Tactics Subscribers Read More...

Life of the City

Advertising Creative Design, Design Studio

Deira City Centre reached a circulation of 30,000 for its two lifestyle magazines. That’s no small feat in a society where direct mail is an unacceptable form of consumer advertising.

There isn’t much room for error in the world of consumer lifestyle magazines. While countless titles fold, a rare few hang on. Deira City Centre (DCC) in Dubai, United Arab Emirates can count itself among the wise. Not only did DCC’s CityLif[...] Tactics Subscribers Read More...

Mapping Out Success

Leasing, Shopping Center Business

Coyote Management rolled a out unified leasing program in a bid to increase revenues by 5% at each each of five properties.

When Coyote Management acquired five new properties, it also acquired five specialty leasing programs that were disjointed, ineffective and going nowhere. That's when Kymberley Woodard, corporate director of marketing with Coyote, decided to bri[...] Tactics Subscribers Read More...

Whale Mania

Entertainment, Sales Promotions & More

Santa Rosa Mall sought to lure in more shoppers, so the mall brought in Dino-MAE Creations, creators of the animatronic “World of Whales – Past to Present” exhibition.

Known as the Emerald Coast, Fort Walton Beach near Esther, Florida is a top destination for more than three million visitors who each year come to enjoy its sugar-white sands, emerald green waters and toasty temperatures in the 90s. But for Sant[...] Tactics Subscribers Read More...