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Kid Business

Entertainment, Sales Promotions & More, Special Events

Children manned stores and sold their own goods at Lake Beaumaris Mall. The extra traffic translated to increased sales.

Many shoppers, particularly kids, couldn't imagine the intricacies of operating a successful retail business. To bring children into the world of retail, and get them acquainted with some of the merchants at Lake Beaumaris Mall in Lake Beaumaris[...] Tactics Subscribers Read More...

Diaper Dash

Entertainment, Special Events

Shoppers at Riverdrive Mall were off to the races – baby races, that is.

To increase weekend traffic at Riverdrive Mall in Peace River, Alberta Marketing Director Sandra Demers held a competition for babies called Diaper Dash. The event included babies of four different age categories; 6-9 months, 10-12 months, 13-15[...] Tactics Subscribers Read More...

Whistle for Safety

Customer Service, Mall Security, Property Management, Services, Shopping Center Business

Giveaway whistles help keep Mayfair Shopping Centre’s parking lot safe.

Shopping centers' parking lots are often tempting areas for criminals, particularly at night. Taking precautions is the best defense. That's why Marketing Director Michele Paget of Mayfair Shopping Centre in Victoria, BC gave out high-powered wh[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Scream of Death

Entertainment, Special Events

Cielo Vista Mall really gives shoppers something to scream about.

Marketing Director Cindy Avila of Cielo Vista Mall in El Paso, Texas was tired of just having the usual trick or treating for kids at Halloween. One of her food merchants suggested a Halloween Screaming Contest to break the routine. "With the[...] Tactics Subscribers Read More...

Ninjas in Action

Entertainment, Special Events

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York.

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York. Assistant Marketing Director Jeanette Jordan says the event was affordable because it was held in conjunction with local[...] Tactics Subscribers Read More...

History Lurks on Halloween!

Design Studio, Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

Mall at Assembly Square celebrated its 10th anniversary on Halloween. Accordingly, it hosted a month-long Halloween celebration.

The tenth anniversary of Mall at Assembly Square in Boston, Massachusetts happened to fall on Halloween. In celebration of the two events, the mall held a series of events around "MASQuerade" which also matched the initials of the center. Since [...] Tactics Subscribers Read More...