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Sprint to School

Sales Promotions & More, Seasonal Giveaways

Charlottetown Mall draws in back-to-school shoppers with a 55-hour car giveaway promotion.

Many of the shoppers of Charlottetown, P.E.I. will do almost anything to win a car — and that includes defying their need for sleep. Promotions Director Rick MacLeod of Charlottetown Mall organized a car giveaway promotion that did just that. [...] Tactics Subscribers Read More...

Real Shopping

Advertising Creative Design, Design Studio

As part of its ‘Real Campaign’, Edmonton Centre spruces up its showcard-holders with metallic designs.

Retail Marketing Director Debra Avis of Edmonton Centre in Edmonton, Alberta commissioned a fine artist to revolutionize the face of show cards like never before. As part of their long-term Real Campaign to promote real shopping, real life, and [...] Tactics Subscribers Read More...

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