Drive Takes Top Grade

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Greenbrier Mall’s back-to-school drive became a big event, increasing sales while simultaneously benefiting local parent-teacher associations.

A one-month, back-to-school drive helped to increase sales at Greenbrier Mall in Chesapeake, Virginia. The PTA fund-raising drive was designed to help fund PTA projects that required sound equipment, and computers. It also helped to pay the shop[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

Matinee Madness

Entertainment, Special Events

Springfield Mall’s Summer Movie Circus, a free movie program for kids, is back and more popular than ever.

A free movie program for children is taking center stage at a Virginia shopping center. Springfield Mall in Springfield, Virginia has a prime location in the center of the community. As a result, it has become a natural arena for community-orien[...] Tactics Subscribers Read More...

The Big Chill

Sales Promotions, Sales Promotions & More

Beltway Plaza attracted shoppers during its summer sidewalk sale by positioning a massive ice block in center court. Inside was a key – awarded to a lucky contestant – which unlocked a case of prizes.

A cool promotion at a shopping center in Hyattsville, Maryland has proven to be a hot traffic event for a mid-summer sale. Marketing Director Judith Stevens of Beltway Plaza attracted shoppers by positioning a huge block of ice in the center cou[...] Tactics Subscribers Read More...

Country Quality

Sales Promotions, Sales Promotions & More

Appletree Mall offers shoppers a taste of the country from summer through fall, with fresh produce, fruits, and specialty foods like homemade bread and jams.

A taste of country brings thousands of shoppers to a busy New York regional shopping center every week, summer through fall. Appletree Mall in Cheektowaga, New York features a fabulous Country Market promotion every Tuesday, starting in June and[...] Tactics Subscribers Read More...

Culture Sensitive

Sales Promotions

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective.

Shopping center marketing campaigns that are designed to attract cross-border shoppers often must adapt to a variety of cultural differences in order to be effective. Marketing director Victor Apotaca Jr. of AmigoLand Mall in Brownsville, Texas [...] Tactics Subscribers Read More...

Spaced Out

Leasing, Sales Promotions, Sales Promotions & More, Shopping Center Business

Marketing directors are getting creative when it comes to filling vacant spaces. Creating space for your community can increase traffic and sales.

Does vacant retail space in your shopping center give you an empty feeling? Marketing directors across the U.S. and Canada are finding ways to put unleased space to creative use, as well as offer a valuable community service at the same time. [...] Tactics Subscribers Read More...

It’s in the Can

Community Room, Fundraisers

Eastgate Mall took to the airwaves to bring in traffic—and food for the area’s hungry and homeless.

Eastgate Mall in Chattanooga, Tennessee dominated local airwaves with an exciting advertising campaign, and collected a generous donation for the local food bank — all for less than $1,500. "Our goal was to stretch our advertising budget by[...] Tactics Subscribers Read More...

Garden of Care

Community Room, Fundraisers

Franklin Mills teams up with a local AIDS foundation, netting $6,000 for charity.

One shopping center in Philadelphia, Pennsylvania joined forces with a local AIDS foundation to help raise money for the families of those suffering from AIDS. As part of Franklin Mills Mall's effort to fulfill their commitment to the communi[...] Tactics Subscribers Read More...

Doggie Dash

Community Room, Fundraisers

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio.

Everybody and their dog joined in a special half-day event at Shoregate Shopping Center, a strip mall in Cleveland, Ohio. People had three race events to choose from — a doggie dash of 1.5 miles, a 3.1-mile run, and a 1.3 mile walk. The dog[...] Tactics Subscribers Read More...