Banking on Marketing
Sunrise Marketplace sees marketing as essential to property owner and retailer success
Sunrise Marketplace has eight months left to convince its stakeholders to vote to renew their Business Improvement District (BID).
Formed in 2000, the BID oversees marketing, economic development, maintenance and public safety programs on behalf of property and business owners in a collection of nearly 500 stores, restaurants and services in the heart of Citrus Heights, California. Read more »
Park Royal to Ban Non-biodegradable Plastics
Western Canadian mall hopes to achieve full tenant compliance by 2011
Park Royal Shopping Centre (Park Royal) in West Vancouver, Canada has just kicked off its next sustainability initiative on Earth Day by starting to phase out non-biodegradable plastic bags and adding a soft plastics recycling program throughout its property.
The move comes on the heels of a trash inventory that Park Royal conducted last fall in partnership with Metro Vancouver and which had identified the three leading waste categories in the center’s garbage: organics, paper and plastic. Metro Vancouver had estimated at the time that 278 tonnes of plastics could be gathered and recycled, instead of being sent to landfill. Read more »
Cruising around the Neighborhood
The Centre, Feltham took its campaign on the road, raised traffic by 11 percent
The Centre, Feltham in West London, UK raised the mobile marketing bar this past Easter when it devised a campaign to promote its F Mag lifestyle magazine and lure shoppers away from the competition with spring fashion updates, food ideas and discount vouchers.
Under the creative guidance of the BWP Group, its marketing and PR agency Read more »
On the Campaign Trail
The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now.
This celebration of style treats shoppers to runway fashion shows, and updates them on the latest trends in cosmetics and must-have accessories at signature Simon properties. The mall developer is showcasing brands in five markets this spring and six to seven markets this fall.
To Simon, this is the perfect platform to deliver free entertainment and an enhanced Read more »
