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Volume 22 Issue 2: Sample

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Contributors

Marsha Friedman is CEO of EMSI Public Relations

Read Marsha's Columns


Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Bungee Birds

Marketing Director Barb Brown knew it would be a promotion to end all Thanksgiving promotions. In celebration of the annual holiday, Pickering Town Centre in Pickering, Ontario, and a local radio station sponsored the world’s first Turkey Bungee Jump to benefit the local food bank. “Bungee jumping was all the rage,” explains Brown. “At first [...]

Originally printed November 1993

Cupid Is Back

For Valentine’s Day this year, Marketing Director Suzy Yoder at North Park Mall in Marion, Indiana has created a promotion that will put empty storefront space to good use. She will have a local artist create a display of an eight-foot heart with Cupid and his arrows. Then on Valentine’s Day a local country radio [...]

Originally printed January 1993