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Volume 24, Winter Edition: Sample


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Marsha Friedman is CEO of EMSI Public Relations

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Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Wish Lists

Last year, Hampton Towne Centre in Bay City, Michigan, launched a “Letters to Santa” campaign during Santa’s arrival with The Flintstones. According to Marketing Director Robin Wellhousen, Dino the Dinosaur instructed children to mail their Christmas wish list to Santa from a special mail box in the mall, which automatically registered them in a wish […]

Originally printed May 1995

Video Hits

The last two years have seen gift certificate sales rise an incredible 362 percent at Layton Hills Mall in Layton, Utah. Marketing Manager Christine Stanger largely attributes the increase to a major marketing initiative that identified and updated mall records of local businesses and corporations in three Utah counties.

Originally printed November 1995