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Volume 23, Issue 2: Sample


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Marsha Friedman is CEO of EMSI Public Relations

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Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Red Feather Days

With close to 25 percent of its trade area being of Chinese descent, Markville Shopping Centre in Markham, Ontario thought it appropriate that last year’s January sidewalk sale tie into the Chinese New Year.

Originally printed November 1993

Sunken Treasure

The treasures of the Nuestra Senora de Atocha—a Spanish galleon that sank during a hurricane off the Florida Keys in 1622—were first recovered in 1973. Today, the gold and silver doubloons, ingots, gold bars, and cultural artifacts recovered from “The Bank of Spain” and its sister ship, Santa Margarita, is the most complete sunken treasure […]

Originally printed September 1995