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Volume 23, Issue 2: Sample


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Marsha Friedman is CEO of EMSI Public Relations

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Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Elvis is Alive!

When the time came to celebrate the 12th anniversary of Jessamine Mall in Sumter, South Carolina, Elvis impersonator and singer Ray Maas was brought in to awaken the spirit of Elvis. “I think a lot of people were skeptical when we first had Ray come in to do the Elvis Illusion five years ago. They […]

Originally printed January 1993

Merry Moolah

Despite its reputation as a major player in the highly competitive San Diego, California, market, ongoing renovations and a depressed Southern California economy demanded a call-to-action at Mission Valley Center. “More Merry, Less Moolah” created three separate visits in December by providing customers with three weeks of discounts and gifts. A three-color folded piece containing […]

Originally printed May 1994