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A Fresh Start

tactics_web_issueVI_2011_fresh

What could have been a mere trendy amenity to put already privileged shoppers even more at ease has turned out to be a lifesaver in Taguig City, Philippines.

In late 2010, Ayala Malls’ Market! Market! center was seeking new ways of maximizing its space when it came up with the idea of greening its fifth-level rooftop. It would not only add a visually pleasing element to the property, but it would also help keep mall goers cool naturally and eco-efficiently. (Read More)


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Tim Ross is a Principal at Kendall Ross Brand Development and Design.

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Joshua Gair is president of Impact Entertainment Services.

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Ideas to Go

Enjoy a random post from our Ideas to Go archives:

The Play’s the Thing

After years of bringing high-priced talent to entertain the kids at Penn Square Mall in Oklahoma City, Oklahoma, marketing director Shelley Dixon Bradbury thought it was time to consider an alternative. “I was tired of spending lots of money and often getting mediocre entertainment,” she explains. “I thought we could do better.” So in an [...]

Originally printed May 1994

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