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Volume 22, Issue I: Sample

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Contributors

Marsha Friedman is CEO of EMSI Public Relations

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Barry Urquhart is managing director of Marketing Focus.

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Ideas to Go

Enjoy a random post from our Ideas to Go archives:

Bold New Look, Brand New Sales

Spending money on new holiday decor is always a hard sell for marketers, but sometimes the efforts pay off in quantifiable ways. Paul Pozzobon, the communications manager for Lend Lease’s Australian Asset and Management department, saw it first hand at the developer’s Caneland Central property in Mackay (QSLD).

Originally printed May 2012

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