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Volume 23, Issue 2: Sample


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Marsha Friedman is CEO of EMSI Public Relations

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Home Improvement

To celebrate its 17-year anniversary and unveil its new name, logo and merchandising mix, Hampton Towne Centre in Bay City, Michigan planned an autumn event to show off some of its home improvements.

Originally printed September 1993

Bubble Gum Blowout

In recognition of those who have mastered the fine art of blowing bubble gum, Lakewood Center Mall in Lakewood, California, hosts an annual “Bubble Gum Blowout Contest” in its center court. In conjunction with Aladdin’s Castle, the two-hour event is monitored with a live radio remote, says Promotions Director Joyce Tober. Seventy contestants, between the […]

Originally printed July 1994