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Volume 23, Issue 2: Sample


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Marsha Friedman is CEO of EMSI Public Relations

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Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

The Art of Parking

After years of poor lighting and security in its parking terrace, Ogden City Mall in Ogden, Utah wanted to let shoppers know about its transformed four-level garage. In order to remove the negative stigma, it had to come up with a positive community-wide event that would bring people downtown to see the changes first-hand. After […]

Originally printed November 1993

A Gifted Idea

For Montebello Town Center and its 168 shops in Montebello, California, the family market is the single most important element of its success. Despite high sales volumes, merchants were sensitive to occupancy charges and the impending competition of a new Sears, Toys “R” Us and Ross Dress for Less across the street. Last April, the […]

Originally printed September 1993