Top Story


Marsha Friedman is CEO of EMSI Public Relations

Read Marsha's Columns

Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

Read Howard's Columns


Subscribe to Tactics Magazine

  • Want access to all the best ideas in mall marketing, six times a year? Click here to subscribe. Print and Digital subscriptions are available.

Ideas to Go

Enjoy posts from our Ideas to Go archives:


Whether or not you’ve seen the movie, the idea of having Jurassic Park materialize in any center court sounds nothing short of spectacular. At the 400,000-square-foot Forest Village Park Mall in Forestville, Maryland, shoppers witnessed the daily creation of such a sculpture, as 21 tons of sand was transformed into five dinosaurs. “Our merchants were […]

Originally printed September 1993

Auto Pilots

Villa Italia Mall in Lakewood, Colorado, recently invited aspiring drivers to race their specially designed cars through the center as part of the annual Cub Scout Pack 498 Pinewood Derby. According to Marketing Director Teresa Horvath, shoppers cheered on 50 racing enthusiasts, aged six to 10 years, as they attempted to take the checkered flag. […]

Originally printed March 1995