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Marsha Friedman is CEO of EMSI Public Relations

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Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

A Show of Great Gifts

One of the secrets to sales success is to provide merchants with an opportunity to showcase their merchandise. “We always get requests for Christmas gift ideas at our customer service center,” says Marketing Director Sherry Laidler of Meridian Mall in Okemos, Michigan. “People often don’t know what to get someone, or where to get it.” […]

Originally printed May 1994

Wish Lists

Last year, Hampton Towne Centre in Bay City, Michigan, launched a “Letters to Santa” campaign during Santa’s arrival with The Flintstones. According to Marketing Director Robin Wellhousen, Dino the Dinosaur instructed children to mail their Christmas wish list to Santa from a special mail box in the mall, which automatically registered them in a wish […]

Originally printed May 1995