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Volume 24, Winter Edition: Sample

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Contributors

Marsha Friedman is CEO of EMSI Public Relations

Read Marsha's Columns


Howard Kline is a communication-driven attorney, real estate broker, educator, digital broadcaster and social media innovator.

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Ideas to Go

Enjoy posts from our Ideas to Go archives:

Shop ’Till You Drop

For three years, Ogden City Mall in Ogden, Utah, has boosted holiday sales by offering a weekend shopping tour for customers living outside the center’s primary and secondary markets. The “Rudolph Runner” package is offered to residents of Rock Springs and Green River for an incredibly low price of $50, which includes bus transportation, hotel […]

Originally printed May 1995

A Gem of a Gift

Research showed that while Fox River Mall in Appleton, Wisconsin, enjoyed healthy sales increases, the fine jewelry category ranked well below other merchandise areas in market share. As a result, Marketing Director Johnna Van Deurzen created an innovative telemarketing campaign—”A Gift of Jewelry? Bright Idea!”—to increase sales for the mall’s fine jewelry stores two weeks […]

Originally printed January 1994